Expressing iconic individuality
OUR LATEST COLLABORATION COMBINES GROUNDBREAKING STREET STYLE AND
A HAMILTON ICON
Sharing a passion for craftsmanship,
tradition and innovation, we have worked with Japanese style pioneer Poggy to create the new Ventura
POGGYTHEMAN, which launches exclusively on highsnobiety.com on November 20, 2019.
At Hamilton, we’re known for American spirit, Swiss precision and our iconic and pioneering watches, some
of which have changed the face of the watch industry.
Poggy is acclaimed for his eclectic
influences and his encyclopedic knowledge of the fashion, music and cultural scenes that inspire him. He
is also famous for his combination of classic tailoring and young street style, which he fuses
authentically to perfection.
It seems fitting that someone with such in-depth knowledge of
fashion and accessories – and a true watch lover – should select the iconic Hamilton Ventura as the base
for his design. Poggy has always been a huge fan of the futuristic, asymmetric piece, which is one of
the most distinctive in the world of watches. Not only did it make history as the first electric watch
powered by a battery, it also won the heart of one of Poggy’s personal style icons: Elvis Presley.
Powered by a quality Swiss-made quartz movement, the new Ventura POGGYTHEMAN is presented in a full black edition with pink indexes and accents on the dial and pink lining of the black leather strap. The eye-catching color scheme was inspired by the bright pink suits Elvis used to wear on stage and is paired with black as a nod to the original 1957 design. Limited to 500 pieces, the new Ventura POGGYTHEMAN is a truly unique take on a 20th century icon.
Talking about his collaboration with Hamilton, Poggy said “When I started devoting myself to fashion, the first watch I bought was a Hamilton Khaki Field. In my 20s I longed for a Ventura.
Hamilton has been and will always be very special to me. I believe that any collaboration should be between friends with the same mindset and that is what has happened with Hamilton”.
“Poggy’s historical understanding of fashion and the trends that have been inspired by music and street culture is fascinating. He recognized our Ventura as one of the most important accessories of the 20th century and has created a new look for the 21st century”, comments Hamilton CEO Sylvain Dolla.
The new Ventura POGGYTHEMAN is exclusive, exciting and an evolution of iconic individuality.
Born in Hokkaido, Japan in 1976, Kogi Motofumi, better known as Poggy, is recognized as one of the world’s most influential fashion directors. Mastering all of fashion’s fundamentals allowed him to achieve his present style defined as Sartorial StreetStyle, a mix of authentic traditional wear and streetwear, customized with his personal touch.
He started his own project "POGGY'S BOX" in 2016 and hosted pop-up stores in Tokyo, announcing the launch of the brand POGGYTHEMAN. Following the exhibition during Paris Men's Fashion Week in January 2019, pop-up stores will be visible at stores around the world during the year.
Hamilton Ventura POGGYTHEMAN (H89421731)
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32.3x50.3 mm stainless steel with black PVD coating
Black dial with pink accents
Black hour and minute hands, black second hand with pink tip
Black calf leather strap with pink lining, folding clasp
5 bar (50 m)
AVAILABLE FROM 20.11.2019